Knowledge Base
Open Houses and Digital Flyers
A property page, a QR code for the sign, and visitor check-ins that become leads — with or without a website.
What it does
Enter the property details once and RealtySlate produces three things:
- A public property page — a digital flyer you can send or post.
- A QR code sized for a sign, a rider or a printed flyer.
- An optional kiosk check-in for visitors to sign in on a tablet or their own phone.
A managed website is not required. This works on its own, which makes it useful the week you join, before any website or MLS feed exists.
Creating an event
- Property details. Address, price, bedrooms, bathrooms, square feet, property type, description, and required disclosures.
- Confirm you may advertise it. There is a declaration covering permission to advertise, accuracy, brokerage approval and disclosures. It is not a formality — the page it produces is public.
- Save, then add photographs. Photos attach after the event exists.
- Schedule and hosts. Set the date and time and the hosting agent. Brokerages can add co-hosts.
- Generate the assets — QR code, PDF flyer and a share image for social posts.
If the property is in a connected IDX feed you can link it rather than typing the details again. Otherwise enter it manually, which is the normal path for a listing that is not yours or not yet live.
Check-ins, and turning a visitor into a lead
The check-in page is the point of the whole feature. A visitor scans the QR code or uses a tablet at the door, enters their details, and that becomes a record attached to the event — instead of a paper sheet that gets left in a car.
Practical advice from what actually works:
- Ask for less than you want. Name and one contact method. A form asking for budget and mortgage status at the door gets fewer completions and worse data.
- Put the QR code where people already stop — the sign at the kerb and the sheet by the door, not only inside.
- Let them use their own phone. Some visitors will not touch a shared tablet, and a QR code costs nothing to display.
- Follow up the same day. The value of an open-house lead decays faster than almost any other kind.
The public page expires
Each event's public page has an expiry date, shown on the event. This is deliberate: an open-house flyer for a property that sold three months ago is worse than no flyer, both for the client and for you.
If you need it live longer — a repeating weekend schedule, say — extend it rather than creating a second event, so the check-ins stay together.
Photographs and permission
Uploaded photographs are stored with the event and used on the public page and generated assets. Two things to keep in mind:
- Use photographs you are entitled to use. MLS photographs generally belong to whoever took them, and rules vary by association. If it is not your listing, check before you publish.
- Media is cleaned up on a schedule after events end, so download anything you want to keep for your own marketing.
Which plans have it
Open Houses is part of RealtySlate Complete. It is not included in the Solo Agent IDX Website plan — that product is the website, its listings and its inquiries. See Choosing Between Solo Agent IDX and RealtySlate Complete.
Common questions
- Do I need a website? No. That is the point of it.
- Can another agent host my event? Yes — set the hosting agent, and add co-hosts if your brokerage allows it.
- Where do check-ins go? They are recorded against the event, and the event reports visitor counts.
- Can I reprint the QR code? Yes, assets can be regenerated.
- Nobody checked in. Almost always placement. Put the code where people pause, and ask them out loud — a sign alone converts poorly.